While taking a stroll downtown or people watching at your local coffee house you may ask yourself, “Who the h@#$ thought of that to put on a t-shirt?” You may think you have what it takes to think up a trendy saying or hip and obscure picture to put on your own t-shirt that will blow everyone away. Here’s the secret, it really is as easy as that. Here are some tips on answering the question: How do T-shirts become popular?
First things first: in order to make a t-shirt popular, you need an idea for a t-shirt! A great idea is to think locally. Make a design for a t-shirt that only applies to the city/town that you live in. For example, the “Natty Boh” t-shirts (Natural Light Beer) are a huge hit in Baltimore City. Drive down the beltway to Washington D.C. and nobody would understand why that shirt is so awesome. People like being misunderstood or just even thought about! It makes the youth feel a part of something that outsiders just don’t get. Second, think of ideas that go along with current events. Funny slogans for politics, current trends, and happenings always seem to put a smile on people’s faces. Did a celebrity do something really stupid this week? Any given day the answer is probably yes! Put it on a t-shirt and watch everyone start to ask you, “Where did you get that?”
Secondly, if you decide you want to sell your shirt, understand your target audience! Don’t try and sell your t-shirt at a surf shop when mostly 50-year-old men are going to find your t-shirt hilarious! Try to make the t-shirt “too hip and cool” for the buyer. Make it a status symbol. Make people feel that if they wear this walking down the streets, they are going to get a look or two. And again, think locally. Don’t be generic and sell your t-shirt at some big corporate warehouse. It is far cooler if you can only buy this shirt at this one clothing store or bookstore downtown. People will show up to buy it! Soon enough someone will be asking you, “How do T-shirts become popular?”